Did you know that some producers use product placement to finance their films? Whether it's digital products, food or automobiles, brands are playing an increasingly important role in the audiovisual landscape. In this respect, Volvo is no exception to the rule, accompanying various productions, from full partnerships to simple cameos in short scenes. Why do car brands appear in films? But...
After the presentation of the Volvo EX90, it's now the turn of the Volvo EX30, an electric compact SUV, to make its appearance in the range.
In addition to offering a low-carbon model, Volvo wanted to create an immersive experience reminiscent of Scandinavian landscapes.
As a result, the Swedish brand offers 4 interiors inspired by nature, including 5 ambient themes and exterior colors that add an extra touch of personality to the vehicle.
We explain it all in this article.
Four interiors inspired by nature
Before talking about the exterior colors, let's take a look at the 4 interiors made from renewable and recycled materials - offering a unique style to suit your preferences.
Breeze interior
Need to cool down your daily routine? The Brise interior will give you that Quebec winter feeling (but without the temperatures).
Brume interior
Want to drive in an interior that inspires tranquility? The mist color will transport you into a serene driving experience.
Pine interior
According to Volvo, pine evokes the calm of Scandinavian conifers. Here, materials are used to create a cosy interior.
Indigo interior
Indigo plunges occupants into the peacefulness of Scandinavian nights. Not forgetting the sporty touch of denim.
But Volvo doesn't just offer colorful interiors made from recycled materials. To add an extra Scandinavian touch, the Volvo EX30 also offers five different ambient lighting themes.
Each one inspired by a Scandinavian landscape.
Archipelago atmosphere
Nordic Twilight ambience
Summer atmosphere
Aurora borealis atmosphere
Forest bath atmosphere
In the words of Volvo: "Whether you prefer the warm sunlight streaming through the foliage of a Scandinavian forest, a sunset on the Swedish west coast, the famous Nordic lights, the golden skies of Swedish summer or the brilliant atmosphere of a city sunset, the Volvo EX30 will take on the colors you choose."
And don't forget the sound! But for the full experience, you'll have to visit us at the dealership.
Five exterior colors for more personality
For the presentation of the Volvo EX30, 5 paintings will be available to order, including Mousse Yellow, inspired by the lichen growing on the rocks along Sweden's west coast.
Monotone or bi-tone?
The "Start" finish is only available in single-tone, and the "Plus" and "Ultra" finishes in two-tone (black roof).
Finally, if you don't want an optional tint, Volvo offers "Cloud Blue" as standard body color.
Volvo EX30 Vapour Grey
Volvo EX30 Cloud Blue
Volvo EX30 Onyx Black
Volvo EX30 Crystal White
Volvo EX30 Moss Yellow
"Moss Yellow" is only available on "Plus" and "Ultra" finishes.
Delivery early 2024
Want to order the new Volvo EX30?
Deliveries are scheduled for the 3rd quarter of 2024. You can stay informed by contacting us here.
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